Privacy Policy

TIPLUR BEVERAGE TECHNOOGY ENABLER Private Limited (“tiplur” “we” or “us”) recognises the importance of protecting personal details and information. This privacy policy (“Privacy Policy”) describes and will help you understand how tiplur collects, uses and discloses your information in connection with providing you with access to and use of our mobile application (“App”).  Our App enable you to search for products and make reservations for placing request with licensed retailers/outlets (“Service”). We understand that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy describes our practices in connection with privacy and the Personally Identifiable Information (as defined below) that we collect through the App. Except as indicated below, this Privacy Policy does not address the collection, use or disclosure of information by any of our affiliates or by other third parties on any websites other than the App.

By accessing and/or using the App, you agree to all the terms and conditions of this Privacy Policy. We may change this Privacy Policy from time to time and without prior notice. If we make a change to this Privacy Policy, it will be effective as soon as we post it, and the most current version of this Privacy Policy will always be posted under the Privacy Policy tab of the App. If we make a material change to this Privacy Policy, we may notify you. You agree that you will check out this Privacy Policy periodically. By continuing to access and/or use the App after we make changes to this Privacy Policy, you agree to be bound by the revised Privacy Policy. You agree that if you do not agree to the new terms of the Privacy Policy, you will stop using the App.

Information We Collect Through App

Personally Identifiable Information (or “PII”) means and includes information that identifies you as an individual. In order for you to take advantage of particular opportunities provided through the Website and/or App (for example, to use the Services offered on the Website and/or App), we may require that you furnish PII. For example, we may ask you to complete a registration form that asks for contact information such as name, date of birth, address, telephone / mobile number, and email address or an order form that may require billing address.

Additionally, when you reserve any Products on the App, we may collect certain consumer information (such as products ordered and relevant promotion codes) and delivery information (such as an alternate contact, address, and telephone / mobile number in the event you are not available to collect the product(s) yourself). If you communicate with us by email, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as PII. You may choose not to provide us with certain personal information. In such an event, you can still access and view much of the App; however, you may not be able to reserve any products. In addition, you can choose not to provide certain optional information, but then you might not be able to take full advantage of many of the features on the App.

Non-Personally Identifiable Information (or “Non-PII”) is aggregated information, demographic information and any other information that does not reveal your specific identity. We and our third party service providers may collect your Non-PII, including information about the device you are using in accessing and/or using the App, information from referring websites, and your interaction with the App. We and our third party service providers also may aggregate PII in a manner such that the end-product does not personally identify you or any other user of the Website and/or App, for example, by using PII to calculate the percentage of our users who have a particular telephone area code.

A cookie is a small piece of data that is sent to your Internet browser and stored on your computer’s hard drive, and that delivers information about you and your activity on a web browser so it can be later read back from that browser. Pixel tags and web beacons are small graphic files that can function in various ways (such as allowing us to track how you view an email that we send you, and track your activity on the web browser ) and are commonly used in conjunction with cookies. We, our third party service providers and other third parties detailed below under “How We Use The Information We Collect”, may use cookies, pixel tags, web beacons, and other similar technologies to better serve you with more tailored information and facilitate your ongoing use of the App. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. Cookies take up minimal room on your device and cannot damage your device’s files. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.

Tracking information is automatically collected and stored as you navigate through the App, including but not limited to, browser type, pageviews, Internet Protocol address (“IP Address”), referring/exit pages, information about how you interact with the Website’s pages, third party links, and traffic and usage trends on the Website.

IP Addresses are the Internet Protocol addresses of the computer and/or mobile that you are using. Your IP Address is automatically assigned to the computer that you are using by your internet service provider (“ISP”). Your IP Address is identified and logged automatically in our server log files whenever you visit the Website and/or App, along with the time(s) of your visit(s) and the page(s) of the Website and/or App that you visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites.

When you use the App through your smartphone or other mobile device(s), we automatically collect the device type and advertising identifier, a unique identifier generated within the device, and we may store this information.

Applicable Laws

In this Privacy Policy, the term “Applicable Laws” shall mean all statutes, enactments, acts of legislature or parliament, ordinances, rules, bye-laws, regulations, notifications, guidelines, policies, directions, directives and orders of any government, statutory authority, regulatory authority, tribunal, board or court in India.

How We Use The Information We Collect

Personally Identifiable Information

We and our third party service providers may use your PII and any third party PII that you may provide, as applicable:

  1. to verify information furnished by you during the registration process and subsequent purchases made through the app. For this purpose, we use your selfie to cross verify the proof of photo identification submitted by you. We do not retain the selfie used for this purpose in our servers. The only image retained in our records is a copy of the photo identification submitted by you.
  2. to fulfill your requests, e.g., to allow you to reserve products offered through our partners or to provide you with information that you request;
  3. to fulfill your purchases
  4. to serve you the correct App version depending on your device type;
  5. to customise content on our App (e.g., the stores that will deliver to your location);
  6. to send you important information regarding the App, such as certain changes to our terms, conditions, policies and/or other administrative information. Because this information may be material to your use of the App, you may not opt out of receiving such communications;
  7. to permit you to participate in contests and other promotions either initiated by tiplur or by any of its third party affiliates (collectively, “Promotions”);
  8. to inform you of products, programs, Services and Promotions that we believe may be of interest to you;
  9. to engage with you through social media, including through direct messaging;
  10. to allow you to rate your reservations and view your reservation history; and to suggest other products that you might like based on your reservation history;
  11. to engage with you in online surveys and use the data collected through such surveys to enhance your experience with the App;
  12. to diagnose and resolve problems with our App or servers and for other technical and administrative troubleshooting purposes;
  13. for our internal business purposes, such as data analysis, audits, developing new products, enhancing our website, improving our Services, identifying usage trends and determining the effectiveness of our promotional campaigns; and
  14. for providing you uninterrupted and satisfactory Services, to administer our relationship with you, to comply with any statutory or regulatory requirement, to monitor your use of our Services for the purposes of ensuring compliance with our user rules.

Non-Personally Identifiable Information

Because your Non-PII does not personally identify you, we and our third party service providers may use such information for any purpose. In addition, we reserve the right to share your Non-PII with our affiliates and with other third parties, for any purpose. In some instances, we and our third-party service providers may combine Non-PII with PII. For example, on your personal profile page, we may display your username (first name and last initial), “member since” date, and the date range of when you last ordered. If we do combine any Non-PII with PII, the combined information will be treated by us as PII hereunder (as long as it is so combined).

IP Addresses

We and our third party service providers use IP addresses for purposes such as calculating Website usage levels, diagnosing server problems, and administering the Website. Please note that we treat IP addresses, server log files and related information as Non-PII, except where we are required to do otherwise under Applicable Laws. Accordingly, in general we may use and disclose IP Addresses for all the purposes for which we use and disclose PII.

When & How We Share Your Information

We and our third party service providers may disclose PII:

  1. as required to fulfill your request (e.g. to our partner stores to enable them to fulfill your order);
  2. to operate and administer
  3. to provide services such as, website hosting, data analysis, infrastructure provision, IT services, customer service, e-mail delivery services, and other similar services, to enable them to provide services;
  4. to identify you to any person to whom you send messages through the App;
  5. to third parties sponsors of Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotions. You should carefully review the rules, if any, of each Promotion in which you participate, as they may contain additional important information about our, a sponsor’s and/or other third parties’ use of your PII. To the extent that the rules of those Promotions concerning the treatment of your PII conflict with this Privacy Policy, the rules of those Promotions shall control;
  6. to an affiliate or other third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy and/or similar proceedings); and
  7. as we believe to be appropriate: (a) under Applicable Laws; (b) to comply with legal process; (c) to respond to requests from public and government authorities; (d) to enforce our terms and conditions; (e) to protect our operations and/or those of any of our affiliates; (f) to protect our rights, privacy, safety and/or property, and/or that of our affiliates, you and/or others; (g) to permit us to pursue available remedies and/or limit the damages that we may sustain; and (h) for record keeping purposes.

Other Important Notices Regarding Our Privacy Practices

Third Party Websites

Except as expressly set forth herein, this Privacy Policy does not address, and neither we nor our third party service providers are responsible for the privacy, information or other practices of other websites and/or any third parties, including without limitation any of our affiliates and/or any third party operating any website to which the App contains a link. The inclusion of a link to a third party website on the Website and/or App does not imply endorsement of the linked website by us or by our affiliates. Please note that your access and/or use of any third party websites, including by providing any information, materials and/or other content to such websites, is entirely at your own risk.


We and our third party service providers use reasonable organisational, technical and administrative measures to protect PII under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to strict security guidelines, protecting it against unauthorised access. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not send us sensitive information through email. If you have reason to believe that your interaction with us is not secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below. (Note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem.)


If you do not wish to receive marketing-related emails from us, you may unsubscribe from receiving them by clicking on the “unsubscribe” link at the bottom of any of those emails.

Changing PII

You may review, correct and/or update certain elements of your PII by adjusting your preferences in the “My Account” section of our App. We and our third party service providers are not responsible for altering PII from the databases and/or other records of third parties with whom we and our third party service providers have shared your PII.

Retention Period

We and our third party service providers will retain PII for the period reasonably necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Note Regarding the Use of the App by Minors

The App is not directed to and/or intended for use by individuals under the age as mentioned under Applicable Laws, and we request that such individuals not use the App  and/or not provide PII through the App.


If you choose to access the App, you do so at your own risk, and are responsible for complying with Applicable Laws. We may limit the availability of the App, in whole or in part, to any person, geographic area and/or jurisdiction we choose, at any time and in our sole discretion.


By using the App and/or by providing your information, you consent to the collection and use of the information you disclose on the Website and/or App in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this Privacy Policy.

Contacting Us

If you have any questions regarding this Privacy Policy, please contact us by email